Tony Robbins

Tony Robbins Sitting on a lounge chair on the beach with a note pad.

Where He Stands

One of the most remarkable personalities of our time, Tony Robbins has, like all the successful people we have assessed, an astonishing focus on taking action. I would never stand in his way. I just hope I can be lifted and carried forward in his super-powered wake.

Similarly, our measures of Tony’s natural language show that he is only slightly certain. That is not a bad thing. It tells you that he reaches an understanding about something, then keeps an open mind to countervailing opinions and evidence. That is probably a lesson for us all.

Our language assessment shows that Tony has almost exactly the same focus on willpower as other successful businesspeople. But, his optimism register is eye-popping. It’s the highest we have ever recorded. Who wouldn’t want him as a friend?

Deep down, his messages indicate that he feels he is influential, determined, and emphatic. I doubt that anyone would disagree.

How He Engages

One of the strongest elements we have detected in Tony’s language relates to his ability to pay attention. He appears to have the power to focus on an issue like a laser beam.

Tony’s language shows that he uses that strength mostly in relation to the real world. But, much more than other successful people who we have assessed, Tony refers to abstract concepts and he seems perfectly comfortable shifting between the abstract and the concrete.

In terms of his senses, he appears to be overwhelmingly visual, with sound coming in a very distant second.

Interestingly, he seems to be less focused on the past than other successful people and is much more focused on the present.

You can see he is an unusual person. But, wait to you learn how he presents his messages. There are good reasons to use the word “unique” in Tony’s case.

How He Presents

It is fascinating to see that Tony is strongly attached to some words. He uses “I” extensively and “you,” as well. There is nothing unusual about that. But, his extensive use of the word “if” is remarkable.

His sentences are very short, and his vocabulary is extremely simple. That helps him to communicate with a vast range of people.

But, we found that his individual messages are unusually long. They are about twice the length of other businesspeople and entrepreneurs we have measured.

Mostly, Tony starts a message with his main statement, then goes on to explain his point of view and to provide evidence. Only occasionally does he end his messages with his principal idea. When he does that, he usually starts with a strong statement, but his final declaration is typically much broader and more profound.

Like many other successful people, he links ideas overwhelmingly with “and” creating a linear structure like a string of ideas of equal value. Sometimes, he modifies his statements with a “but.”

One of Tony’s extraordinary skills is to reinforce his messages, particularly his evidence and explanations, by repeating a word many times. He can use the same word (like “if”) from between 3 and 9 times in a message, which has a penetrative and almost hypnotic effect on the reader or listener.

The emotional tone of his messages is not only strongly attentive. It is also expectant and extremely quick-witted.

Our language measurements indicate that Tony is perfectly balanced between positive and negative. That’s not a great surprise. He seems like an extremely balanced individual.

So, read that quote from Tony again: “Your past does not equal your future.”

Even that quote is neatly balanced, almost like a math statement: -1 ≠ +1.

That seems to sum up Tony’s amazing clarity of thought and his insight into people. Most importantly, it shows how he can focus like a laser on his major concern: how people can unleash the power within themselves.