A president writes about knowing and caring.
Knowledge without caring is a dead end. You know how to fix something but you don’t care about the person involved. No empathy. You won’t get far.
Caring without knowledge is nice but useless, in a different way. You feel their pain but you can help very little. You are empathic: good to have around, but someone else does the fixing.
When you combine knowing and caring you bring a sunny change to people’s lives. That’s the heart of sales: making a change for the good.
And, that’s the heart of MercurySays.
Knowing and caring is the heart of the good.