How Lincoln Persuaded
If you’ve studied the Gettysburg Address, you know that Abraham Lincoln could talk. And, he knew exactly what he was doing when he wrote his speeches.
But, see how he wove the listeners’ concerns with his own insights and solutions.
This is the soul of excellent communication. His message combined the speaker and the listener, as though the listener was writing parts of the speech.
You would likely get ready agreement with such an empathic approach. What a boost you would give to every sales email if you followed Abraham’s advice.
Of course, you can’t spend too much time constructing each message you send to a lead. So, welcome to the wonderful world of MercurySays. The mythical god of communication creates instant profound empathy. All you have to do is paste your lead’s email into MercurySays.com and follow its sage sales advice.
You may not create the Gettysburg Address, but you can infuse your message with empathy and purpose that is almost irresistible.